AIONA ~ TOO LATE & YOU AND I (MUSIC VIDEO)

The heartbreaking songtress Aiona has been busy lately. Releasing new content in forms of “Too Late” and “You & I” the music video. Both are high in quality, we connected with them instantly. Consistency seems to run through this girl’s veins because time and time again she sets out to amaze.

TOO LATE

“Too Late” is an another Martin Sole produced track but with a twist. It has a higher tempo and presents a trap/hip hop influences. Aiona spits some mad lyrical bars that are smoothed and mixed perfectly with her silk-like voice. It seems that Aiona is preaching a lot of women independence and strength. We feel that this is extremely unique because it is rare to see female artists openly express non-reliance on a male counterpart in their work. With each release, we see the progression of Aiona’s lyrical ability and vocal performance. This song will be on repeat for a very long time.

YOU & I (MUSIC VIDEO)

This music video is amazing. Very simplistic but an underlying story where a lot of people can connect to. It is directed by ShotByDrew and Civil Savage. We applaud Aiona and her visual team for incorporating her label-mates and Toronto scenery throughout her work. “You & I” has been our personal favourite from her and this music video solidifies why. Excellent work, excellence.

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