AIONA ~ TOO LATE & YOU AND I (MUSIC VIDEO)

The heartbreaking songtress Aiona has been busy lately. Releasing new content in forms of “Too Late” and “You & I” the music video. Both are high in quality, we connected with them instantly. Consistency seems to run through this girl’s veins because time and time again she sets out to amaze.

TOO LATE

“Too Late” is an another Martin Sole produced track but with a twist. It has a higher tempo and presents a trap/hip hop influences. Aiona spits some mad lyrical bars that are smoothed and mixed perfectly with her silk-like voice. It seems that Aiona is preaching a lot of women independence and strength. We feel that this is extremely unique because it is rare to see female artists openly express non-reliance on a male counterpart in their work. With each release, we see the progression of Aiona’s lyrical ability and vocal performance. This song will be on repeat for a very long time.

YOU & I (MUSIC VIDEO)

This music video is amazing. Very simplistic but an underlying story where a lot of people can connect to. It is directed by ShotByDrew and Civil Savage. We applaud Aiona and her visual team for incorporating her label-mates and Toronto scenery throughout her work. “You & I” has been our personal favourite from her and this music video solidifies why. Excellent work, excellence.

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AIONA ~ YOU AND I

Aiona is the new Way Cool signee. “You and I” is her very first record released and its definitely one to remember and cherish. Subtly, we’re starting to see the next big GTA based artists arises and it seems that Way Cool is taking a commanding statement at the forefront by adding more and more talent to their (already talanted) roster. Aiona’s sound fits perfectly with her team’s overall sonic and atmospheric vibes. It really goes to show that talent grows with numbers.

“You and I” is a dark and gloomy record that talks about broken relationships and the conflict between the ability/inability to love. The instrumental is produced by Aiona herself alongside fellow label-mate Kyle Wildfern. The beat is very ominous and suspenseful and left us with an eerie feeling. Aiona’s vocals fit perfectly on this song and really captivate the audience. Her lyrics are real and can be very relatable to a large amount of people nowadays. When listening we felt that “You and I” is a perfect song for the weather we have in Toronto right now; it’s like the best song to listen to on a rainy day.

All in all, we were instantly fan of Aiona and her song “You and I” from the intro. She has so much talent and potential that will only flourish with time. We can not wait for new material from her and Way Cool.

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